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The great Toilet paper shortage

Retailers have lost more than $800 million from May 2020 to Feb 2021 in toilet paper sales alone. The resulting loss in sales was due to either retail outlets not carrying the brand customers preferred or they were out of stock.

“Not only can retailers lose a significant amount of their sales if the products are not on the shelf, but out-of-stocks also result in reduced customer satisfaction and lower loyalty levels. Our research shows that 30 percent of shoppers will visit new stores when they can’t find what they are looking for in their stores, and 70 percent of shoppers will buy a different brand when a product they are seeking is out of stock,” Richard Cook, intelligent analytics leader for NielsenIQ said, according to The Shelby Report.

In 2020, demand for toilet paper doubled in March. Sales remained high throughout most of the year. In a typical year, Americans spend around $9 billion on toilet paper. Last year Americans spent around $11 billion. In January, sales dropped 4 percent from the same time in 2020. Demand has since decelerated at an increased pace. In Feb., sales were down 14 percent, and in March, sales dropped 33 percent.

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