Homeland Security Secretary Kristi Noem is firmly backing President Donald Trump’s hardline approach to illegal immigration. She is sending a clear message to migrants that entering the U.S. illegally will not be tolerated, especially for those with criminal backgrounds. This stance comes after years of what many conservatives see as lax border enforcement during the previous administration.
This week, the Department of Homeland Security announced a bold $200 million ad campaign featuring Noem. The ads convey a no-nonsense warning to illegal immigrants, as reported by the Daily Mail. Critics are likely to argue over the cost and perceived harshness of the message, but supporters argue the investment is necessary for national security.
On Monday, Secretary Noem shared her message on X, stating, “Tonight, I’m announcing a nationwide and international multimillion-dollar ad campaign warning illegal aliens to leave our country NOW or face deportation with the inability to return to the US.” She emphasized that this is a strong deterrent against criminal illegal aliens considering entry. Noem also expressed gratitude to Trump for prioritizing border security.
Noem’s message was echoed in a series of ads tailored for both domestic and international audiences. These ads will be broadcast on TV, digital platforms, and radio, and translated into multiple languages to reach a broad audience. The campaign is designed to target illegal aliens residing in the U.S. and those considering entering.
In the ads, Noem introduces herself and acknowledges President Trump’s efforts in securing the border. “President Trump has a clear message: if you are here illegally, we will find you and deport you. You will never return,” she declares. She also hints at a potential path to legal entry for those who leave voluntarily.
Noem warns criminal aliens against entering the U.S. illegally, stating, “Don’t even think about it. If you come here and break our laws, we will hunt you down.” Her rhetoric underscores the administration’s commitment to law enforcement and border security.
Internal documents obtained by Semafor reveal that DHS has allocated $200 million over two years for this ad campaign. Contracts were awarded to companies like People Who Think LLC and Safe America Media LLC to produce the ads. The details of these contracts remain somewhat unclear.
A DHS spokesperson told Semafor that the procurement process was overseen by “multiple career government officials.” The spokesperson justified the campaign’s cost, citing the presence of millions of illegal aliens, including thousands of criminals, as a threat to national security.
This ad campaign represents a significant investment in the Trump administration’s immigration policy. It is a clear signal to illegal immigrants and a reassurance to those concerned about border security. The administration’s message is that America’s borders are not open to those who enter unlawfully.
The campaign aims to reach illegal immigrants through various media channels. By targeting different platforms, it hopes to maximize its reach and effectiveness. The ads are part of a broader strategy to reinforce the rule of law and national sovereignty.
Critics of the campaign may argue that the funds could be better spent elsewhere. However, supporters believe the cost is justified by the need to protect American citizens. The debate over immigration policy continues, but the administration remains steadfast in its approach.
This initiative is part of a larger effort to restore order at the border. By investing in this campaign, the administration seeks to deter illegal entry and encourage voluntary departure. The message to illegal immigrants is clear: follow the rules or face the consequences.
Noem’s involvement in the campaign highlights her commitment to the cause. She stands with President Trump in prioritizing the safety and security of the American people. The administration’s approach is one of strict enforcement and unwavering resolve.
As the campaign rolls out, its impact on immigration patterns remains to be seen. The administration hopes to see a decrease in illegal entries and an increase in voluntary departures. For now, the message is loud and clear: America will not tolerate illegal immigration.
