Michael Alfonso, backed by President Trump, released a new campaign ad ahead of Wisconsin’s August 11 primary that leans on blue-collar roots and endorsements from local supporters to make his case for Congress.

Michael Alfonso, running as the Republican nominee in Wisconsin’s 7th Congressional District, has leaned into a straightforward, working-class message since winning President Trump’s endorsement earlier this month. The campaign is pushing a new ad that stitches together that national backing with testimony from neighbors and former coworkers, painting Alfonso as a hard worker who understands local concerns. The tone is unapologetically pro-growth and pro-worker, aimed at voters who prioritize economic common sense and personal grit.

“I’m asking you to get out and vote for Michael Alfonso,” President Trump said. “As your next Congressman Michael will fight tirelessly to create jobs, cut taxes, protect Wisconsin’s amazing farmers and create the greatest economy in the history of the world.” That endorsement is central to Alfonso’s pitch, and the ad makes no secret of placing Trump’s backing front and center for primary voters.

The ad doesn’t stop at a single national endorsement; it layers in local voices to make the point that Alfonso’s reputation is built on real work. “Nobody outworks Michael Alfonso and I know, because he worked on my construction crew,” said Mike Olson, owner of Olson Paving, and that line gets used to reinforce Alfonso’s blue-collar credentials. The campaign highlights that practical experience as a distinguishing factor in a crowded GOP primary.

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Retired voters and community members also appear in the messaging to broaden Alfonso’s appeal beyond strictly business-minded Republicans. “Alfonso is the only candidate endorsed by President Trump,” added retired Wausau mom Candy Tessmer, which the campaign frames as a signal of momentum and conservative unity. The ad seeks to convert that perceived unity into votes by reminding viewers of the stakes in the August primary.

Military support comes through as part of that grassroots quilt, with retired Green Beret Joe Rivas III asserting, “Trump picked Michael because he’s a blue-collar fighter.” The campaign uses that endorsement to underline Alfonso’s commitment to service and resilience, qualities that resonate in a district with a strong veteran population and deep ties to rural values. Those voices help Alfonso present himself as both a local son and a committed conservative fighter.

Alfonso’s policy promises stay squarely in Republican territory, emphasizing economic relief and long-term tax stability for working families. As a member of Congress, Alfonso vows to work hard, including a plan to abolish taxes on Social Security and make President Trump’s tax cuts permanent, offering a clear economic agenda voters can evaluate. The messaging pairs populist tax relief with a pro-business stance that appeals to small-town entrepreneurs and family-owned farms.

The campaign also tells a personal story to humanize Alfonso and highlight his Midwestern upbringing, noting his upbringing in the 7th District with a “quintessential Wisconsin childhood—fishing, hunting, and playing football and hockey.” It mentions his move to Wausau for middle and high school, meeting his wife Evita Duffy at Newman Catholic, and graduating debt-free from the University of Wisconsin Madison by working construction to pay tuition. That narrative supports the blue-collar thread the campaign pushes: a candidate who paid his own way and returned home to serve.

Alfonso’s background and the steady drumbeat of endorsements give his campaign a clear, direct message: he’s a hardworking conservative with both national backing and local roots. With the August 11 primary approaching, the new ad is meant to crystallize that image for undecided Republican voters and reinforce support among the base. The campaign’s strategy is to pair the prestige of a presidential endorsement with relatable, everyday testimonials to turn attention into votes.

The primary is set for August 11, and Alfonso’s team is running hard to make sure his Trump-backed message reaches every corner of the district before voters cast their ballots. Their focus remains on economic issues, support for farmers, and promises to keep taxes low, all wrapped in a blue-collar identity they hope resonates on primary day. Voters will decide whether that combination of endorsements and local stories is enough to carry him through the primary and into the general election.