Sydney Sweeney has appeared in a second provocative advertisement for the sports prediction market app Novig, following a similar ad last month.
In the new video, Sweeney appears wearing only Novig-branded underwear and opens by saying, “There are grown men making spreadsheets to bet on what color underwear I’m wearing. I mean, I’m flattered.”
She goes on to criticize rival prediction platforms, saying, “There’s insider trading on dictators dying and armies of bots manipulating it all. There’s someone sitting in a bathroom stall betting their 401K on a war. And then, there are people who just trade on sports.”
The ad ends with Sweeney holding two footballs against her chest as she says, “Novig is… just sports.”
Sweeney posted the video to her Instagram account on Sunday morning with the caption, “No BS. Just sports @novig.” The clip had drawn more than 17 million views as of this writing.
Context on Rival Platforms
The ad’s criticism appears aimed at Kalshi and Polymarket, the two largest prediction-market platforms, which have faced scrutiny over markets that critics say are vulnerable to manipulation.
Earlier this year, an Army officer involved in the operation to capture Venezuelan dictator Nicolás Maduro made more than $400,000 by using insider information to place bets on Polymarket.
Sweeney’s first ad for Novig, which ran last month, featured the actress in a montage of clips wearing different athletic uniforms while highlighting the range of sports users can make predictions on.
Sweeney has also appeared in revealing photos and videos for Syrn, her own lingerie brand, which she launched earlier this year.
Separately, it was recently reported that Sweeney is a ninth cousin, once removed, of actress Marilyn Monroe.
