Amazon’s Prime Big Deal Days, the retailer’s fall sale event, runs Tuesday, Oct. 6 through Wednesday, Oct. 7, 2026, and this year’s discounts include a wide range of beauty and personal care items for Prime members.
The event, sometimes called October Prime Day, is Amazon’s largest fall sale and is positioned ahead of the Black Friday and Cyber Monday shopping season. It is open only to Amazon Prime members, though shoppers without a membership can sign up for a 30-day free trial to access the deals along with free shipping.
Skincare discounts include the Elemis Pro-Collagen Cleansing Balm at 40% off, available in rose, green fig, black cherry and fragrance-free scents. SK-II Facial Treatment Essence is marked down 20%. Other skincare deals cover CeraVe’s bestselling moisturizing cream, which is approved by the National Eczema Association, Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant, La Roche-Posay’s Toleriane Double Repair Face Moisturizer (normally priced near $20), EltaMD facial sunscreen, Clinique’s Moisture Surge 100H Auto-Replenishing Hydrator and Caudalie’s dark spot serum, which is discounted to under $75.
Hair tools and products on sale include the Dyson Airwrap, the Shark FlexStyle, the Wavytalk AireShape Pro Styler, the Tymo CurlPro Plus Automatic Rotating Curling Iron and the Bio Ionic Long Barrel Curling Iron. Olaplex’s shampoo, conditioner and bonding oil are bundled for under $50, down from the shampoo’s usual $34 price alone. Color Wow’s Style on Steroids Texturizing Spray is discounted to under $25, and Nutrafol’s Hair Growth Nutraceutical, recommended for women 45 and older, is also included.
Korean beauty products on sale include Biodance’s Bio Collagen Real Deep Masks, now under $15 for a pack of four, COSRX 92% Advanced Snail Mucin All-in-One Cream, Medicube’s Collagen Jelly Cream and Booster Pro X2 device, and Anua’s PDRN Hyaluronic Acid 100 Moisturizing Cream.
Makeup deals include Lancôme’s Lash Idôle Volumizing Mascara, Too Faced’s Better Than Sex Volumizing Mascara, Tarte’s lengthening mascara, Laura Geller’s Baked Balance-N-Brighten Foundation and Laneige’s Lip Sleeping Mask.
Oral care items are also discounted, including Crest 3D Whitestrips, the Waterpik Aquarius Countertop Water Flosser, Tom’s of Maine Antiplaque & Whitening Toothpaste, the Oral-B Pro 1000 Rechargeable Electric Toothbrush and Efferdent Retainer Cleaner, which comes with 126 tablets per box.
Prime Big Deal Days differs from the July Prime Day event in that it runs every October specifically as a lead-in to holiday shopping season. Amazon’s next Prime Day sale is expected in summer 2027, with additional deals anticipated around Black Friday and Cyber Monday.
